D’Angelo Design – Archived News

2006

[ 12.12.2006 ]
D'Angelo Becomes A Frog
After being highly recommended by a top local ad agency, StormFrog, Inc., a Victor-based web solutions company, extended a generous offer to D'Angelo. Just like that, a frog was born. D'Angelo has accepted the offer to step into the Art Director position and apply his marketing and design expertise to drive creative efforts of the firm. He will be responsible for collaboration with ad agency partners as well as with direct clients. He will further the StormFrog brand, create new website solutions as well as print and traditional design. “I really appreciate the enthusiasm of the team at StormFrog and management's easy-going, rational approach. Through strong sales, an enviable reputation and unique agency partnerships, the potential here is enormous. I'm excited to lend my efforts towards such an esteemed clientèle list of some true heavyweights in the global marketplace. We have a tremendously talented team here. Keep an eye on StormFrog — we're going places!”

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StormFrog, Inc., located in Victor, NY, is a web solutions company serving companies the world over. Through dozens of ad agency partners, marketing firms and consultants, they've delivered competitive web capabilities. Services include: consulting, software development, design, content management, hosting and more.

[ 10.30.2006 ]
New D'Angelo Design Brand Launched
An all-new brand ID for Matt D'Angelo of D'Angelo Design has been developed to more effectively communicate the designer's creative capabilities. In an effort to avoid appearing as a full-service advertising agency or design studio, D'Angelo Design has given the brand a more personal and casual touch. All-new brand colors and typography have been established to carry Matt D'Angelo into the future for years to come. “I'm very excited about the totally revamped design and portfolio from this new banding initiative. I feel that now my best foot is forward and I am accurately represented by the D'Angelo Design brand and all collateral materials within,” D'Angelo stated.

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D'Angelo Design is the brand behind award-winning designer, art director and photographer: Matt D'Angelo. He holds a Bachelors in Graphic Design from Rochester Institute of Technology. Located in Rochester, New York, Matt D'Angelo creates strategic and exciting marcom for clients of all sorts. Services include: branding, advertising, exhibit design, packaging, point-of-sale, interactive design, tv & radio production, photography, and much more.

2005

[ 12.10.2005 ]
D'Angelo Creative Found in Upscale Charleston Publications
D'Angelo Design has created several upscale print ads for two high-end publications: Weddings Unveiled and Charleston Weddings. The ads promote Charleston, SC-based event planning service, Engaging Events, through a strong sense of style and 'approachable sophistication'. The designs feature a variety of strong images from wedding photographer, Damon Smith. D'Angelo said, “I'm quite pleased with the result of my creative process in these ads and am proud of the ROI Engaging Events has enjoyed. It's always nice to have your work distributed in such fine publications as Weddings Unveiled and Charleston Weddings.”

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Engaging Events, a full service wedding and event planning service, specializes in creating events that are a reflection of your personal style. This style is incorporated into each aspect of your event, while simplifying the planning process, making it enjoyable! Our sensible approach to each of the details will introduce you to the best vendors and the best venues while keeping you within your budgetary guidelines. Engaging Events will assist you in planning a phenomenal event and will leave you wondering how they made it look so simple!

[ 11.12.2005 ]
New Web Solutions for Neighborhood Shopping Centers
Construction and property management giant, Wilmorite, has undergone extensive re-branding and has turned to LogicalSolutions.net for the design and development of their corporate website and shopping center websites. D'Angelo met with the client and developed brand-new design concepts based on discovery consultations and competitor research. The new Wilmorite brand was fully integrated and various shopping centers received similar treatments. Distinctive features of the new 'mall' sites included interactive maps/directories, image slideshows, full search capabilities, specials and new store announcements — all editable via a content management system. “I am especially pleased with the design solutions for Wilmorite and its shopping centers. The improvement over the existing web solutions is vast and really leverages the Wilmorite Corporation as a national leader in property development and management. I fully expect retailers to experience notable increases in traffic as a result of the new 'mall' sites,” explained D'Angelo.

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Headquartered in Rochester, NY, with satellite offices in Buffalo, NY and Washington DC, LogicalSolutions.net is a full service Internet company providing website and application development, hosting, and marketing solutions.

[ 09.13.2005 ]
Hope for Africa: A Benefit Concert for Zambia
Rochester-based, non-denominational church, Bethel Christian Fellowship contracted D'Angelo Design to create event logos, photography, promotional designs and CD packaging for a benefit concert designed raise funds for children's orphanages in Zambia, Africa. The concert event titled, “Hope for Africa, A Home for the Children”, was a tremendous success. D'Angelo created event flyers and covered the concert with professional photography. The CD packaging featured all-original photography and illustrations by D'Angelo Design. “The opportunity to creatively support such a worthwhile cause was personally fulfilling. The concert photography was a special thrill in that with a large band, choir, dancers, and very diverse audience, the unique visuals were frequent and fast. I'll always take pride in this project,” commented D'Angelo.

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Located at 321 East Avenue in Rochester, New York, Bethel Christian Fellowship contains many ministries serving both the community and its members. Bethel is a non-demoninational church with an emphasis on seeing every member become a minister to those in need.

[ 09.01.2005 ]
D'Angelo Named Company MVP
LogicalSolutions.net CEO Jim Salviski and President Terry Owen have presented D'Angelo with the Employee of the Month (MVP) honor. The award was given in recognition of D'Angelo's efforts in establishing an internal online creative asset library, outstanding client feedback, and leading the way in brand awareness. D'Angelo was also recognized for his successes in closing deals with prospective clients. D'Angelo was pleasantly surprised with the award and commented, “It's a great honor and reassuring feeling to know that my efforts have not gone unnoticed. I'm happy to have developed internal resources and tools that will serve the organization many years into the future. The tangible benefits of my efforts have been clearly evident throughout the company and I take pride in this award.”

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Headquartered in Rochester, NY, with satellite offices in Buffalo, NY and Washington DC, LogicalSolutions.net is a full service Internet company providing website and application development, hosting, and marketing solutions.

[ 06.01.2005 ]
A Logical Partnership
D'Angelo has accepted the position of Creative Manager at LogicalSolutions.net after negotiations with key management executives at the company. He will be responsible for design, creative concepts, basic development in HTML and the use of Flash technology in a variety of venues. D'Angelo will be expected to create industry-leading designs within the boundaries of XHTML and CSS. A continued commitment to learning new technologies that contribute to the direction of the creative department and company, as a whole, will be integral. D'Angelo commented, “I'm excited to be involved with such a fun, energetic company that is really on the move. I have noticed the impressive growth and maturity of LogicalSolutions.net over its 10-year history. More than ever, this is a great industry to be involved in.”

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Headquartered in Rochester, NY, with satellite offices in Buffalo, NY and Washington DC, LogicalSolutions.net is a full service Internet company providing website and application development, hosting, and marketing solutions.

[ 04.17.2005 ]
Awards from American Corporate Identity 22
American Corporate Identity, publisher of American Corporate Identity 21, has selected six designs from Archer Communications, Inc., to appear in its annual design book. Half of those awards were for designs by Art Director, Matt D'Angelo. Archer's trademark/logo designs for clients Amdex, Fredericksen & Sirianni, LLP, RDA Container, Studio1 and Weldco were published in the 320-page awards book, along with the agency's work on Four Corners Abstract's corporate identity brochure. “We're thrilled to have six of our entries chosen for this year's book," commented Jeff Lennox, Senior Partner at Archer. It's a true testament to Archer's dedication over the past three years towards brand-building.” As one of the most respected major design annuals published, American Corporate Identity 21 is distributed worldwide by HarperCollins.

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Archer Communications, located at 252 Alexander St., Rochester, N.Y., is a brand consulting and marketing communications firm. Archer works with business-to-business, retail, and consumer clients in a diverse range of industries and markets. Services include branding, advertising, public relations, direct mail, sales promotion, packaging and e-business.

[ 04.04.2005 ]
Silhouetting An Ad Agency - Archer's New Brand ID
Continual efforts to enhance clients' brands and create exciting new looks for them has led Archer to realize that it was time to take a closer look at its own brand ID. Archer Communications began the design process by implementing a revised logo and featuring a bold silhouette theme throughout all collateral materials. “The logo has now been modified and corporate colors shifted from red and blue to red and black to create a more current feel,” commented Frank Argento, President of Archer. “Our brand identity is how our company is portrayed to the public, it's critical that we convey our key brand attributes of creativity, passion, trust, customer service and strategic thinking through our ID — and having a little fun with silhouettes allows us to accomplish all of this.” Archer’s new business cards feature a silhouette of each employee on the back. New letterhead, envelopes and other stationery elements also incorporate silhouettes of team members. “We've had success in the past using photos on our business cards. With silhouettes we're able to keep this personalization while updating our brand identity,” concluded Argento.

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Pace Window and Door is the industry leader in installation and manufacturing vinyl windows. With many patented features and glass options, they stand alone not only in quality and innovation but in value as well. Pace is the #1 manufacturer and installer of windows in western and central New York.

[ 02.18.2005 ]
D'Angelo Chosen to Re-Brand Penfield School
Penfield-based The Charles Finney School has chosen D'Angelo Design to formulate and implement a complete re-branding initiative for the K-12 educational center. This large project includes strategic thinking and tier-one organization as well as tactical projects such as: visual identities, brochures, office stationery, recruiting kits, signage, website, and much more. “It's a large undertaking that will be carefully scheduled over a set timeline, stated D'Angelo. It is such a great opportunity to formulate a meaningful identity from the ground up. Working with school superintendent, Michael Belmont, will be a pleasure largely in part to his appreciation for high quality marcom and his passion for the organization.”

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Founded as a Christian educational institution, The Charles Finney School has been designed to promote, in succeeding generations of students, a Christian world-view which links our theology in the church with our theology in the practical areas of life, such as lifestyle, family, work, and civic affairs. Our hope is that these graduates will provide leadership in all walks of life, with their Christian faith and ideas permeating everything that they do, leading to the spiritual maturing and revival of our nation.

[ 02.10.2005 ]
Huge Branding Initiative Clarifies and Sets Parlec Apart
When Parlec Inc. began its global expansion, the tooling company was soon in need of a coordinated effort to keep the Parlec brand represented correctly throughout North America, Europe and Asia, where it currently has locations and conducts business. When Archer was approached with this need, they suggested that along with standardizing the use of the Parlec brand, the tooling company was also ready for an updated look to market both its corporate image as well as each of its six product lines. “We began by selecting a color scheme to represent each of the product lines, and then developed icons for each line along with an identity strip to be used to represent the full line. We approached the aesthetics with a more global character and a hint of European refinement,” commented Matt D'Angelo, Art Director at Archer. Once the foundations were set, Archer then developed a 20-page corporate identity manual so that anyone at each of Parlec's three global locations would be able to prepare marketing materials using the standardized specifications. A CD-ROM with logos, templates and instructions on how to represent and maintain the Parlec brand was also included. “Our new look was first used on the five catalogs we produced at the end of last year," commented Jason Grady, Marketing Manager at Parlec. "We're eagerly anticipating the rollout of the new identity system throughout the rest of 2005.”

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Parlec was established in 1948. Since then our company has developed products and services which have become well known and recognized in the industry. Occupying over 100,000 square feet of manufacturing space and distribution space, our six major product lines consist of more than 8,000 individual products, most of which are manufactured at our facility in Fairport, New York, just outside of Rochester. Parlec has developed a global network of sales, engineering, manufacturing, and service throughout North America, Europe, and Asia, with more than 750 distributors throughout the world.

[ 01.17.2005 ]
Archer Unveils New Brand ID for Four Corners Abstract
When Four Corners Abstract came to Archer Communications in need of a new website, the Archer team began by examining how the FCA brand was positioned in the marketplace, who the company's target audience members were, and what FCA's communication goals and objectives should be. As a wholly-owned subsidiary of Four Corners Financial Corporation, the FCA brand needed to be differentiated from its holding company as well as its competitors. Archer helped FCA realize that before a new website went up, the company needed to ensure that the FCA brand was clearly identified. This led to the development of a new logo that both differentiated FCA from its holding company and updated the previous logo to give it a more contemporary look and feel. With its positioning clear and a new logo developed, Archer then went on to produce a website and sales brochure to assist FCA's marketing team and unveil the new brand identity to the company's target audiences. The new website offers clients their own customized web page — allowing users the ability to place orders instantly, search for documents and view status reports. With its brand identity clear, Four Corners Abstract is now poised to reach and exceed its organizational and communications goals.

2004

[ 10.20.2004 ]
Introducing Engaging Events, LLC
Charleston, South Carolina is home to a new event planning business, Engaging Events, LLC. Industry veteran, Cindy Zingerella has launched the new startup with a solid clientele base, support of the community, expertise and passion that is sure to produce success. Engaging Events' niche rests in coordinating and managing the most exquisite and personal events with style and panache. Engaging Events has chosen D'Angelo Design to formulate the visual brand through logo, print ads and website designs.

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Engaging Events, a full service wedding and event planning service, specializes in creating events that are a reflection of your personal style. This style is incorporated into each aspect of your event, while simplifying the planning process making it enjoyable! Our sensible approach to each of the details will introduce you to the best vendors, and the best venues while keeping you within your budgetary guidelines. Engaging Events will assist you in planning a phenomenal event, and will leave you wondering how they made it look so simple!

[ 10.07.2004 ]
Outstanding Photographer Chooses D’Angelo Design
James Schuck Photography has chosen D'Angelo Design as its marketing agency. A comprehensive brand development package comprised of a logo, business stationery, print ads, and brochure will be developed. The new design pieces will be tied together with strong, emotional photography and clean visual elements. James Schuck is very excited and optimistic about the benefits of these initiatives and the opportunity for D'Angelo Design to professionally orchestrate them. Likewise, this is a fun account for D'Angelo Design to manage. D'Angelo concluded, “It's really great to work with talent of this caliber. James Schuck is world-class and I intend to showcase his studio's work in a strategic and artful manner.”

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James Schuck Photography provides clients with striking images that are passionate and unforgettable. The studio's approach to photography incorporates the use of a variety of styles, including creative, contemporary, and photojournalistic.

2003

[ 12.31.2003 ]
D'Angelo Joins Archer as Art Director
Archer Communications announces the hiring of accomplished creative, Matt D'Angelo, who joins the marketing communications firm as Art Director. Bringing a wide scope of capabilities to Archer, D'Angelo will assist with the agency's print, web and broadcasting accounts. Previous experience for D'Angelo include positions at other local agencies, on-location video shoots around the country and teaching web design as an Adjunct Professor at Monroe Community College. A 1999 graduate of the highly-esteemed Rochester Institute of Technology, D'Angelo holds a bachelor's of fine arts degree in graphic design.

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