Underberg & Kessler, a premiere law firm with offices in Rochester and Buffalo, desperately needed a new website to creatively communicate their fresh brand ID and differentiate themselves from competitors.
The existing site was hard to use and visually-confusing. Underberg & Kessler's character was not being represented through their site. The color scheme was disjointed and the imagery was outdated and generic. The design required an abnormally wide viewing window which made content hard to digest.
The new design hinged on an intuitive, oversized navigational menu; paired with strong thematic imagery. A great deal of effort was made to use just the right imagery to creatively communicate the concepts and unique approach of the firm. Headlines were prominent and body copy was laid out in a narrower column to be more accessible.
The existing site was hard to use and visually-confusing. Underberg & Kessler's character was not being represented through their site. The color scheme was disjointed and the imagery was outdated and generic. The design required an abnormally wide viewing window which made content hard to digest.
The new design hinged on an intuitive, oversized navigational menu; paired with strong thematic imagery. A great deal of effort was made to use just the right imagery to creatively communicate the concepts and unique approach of the firm. Headlines were prominent and body copy was laid out in a narrower column to be more accessible.
