Boston-based Second Wind, Inc. needed an industry-leading website solution with e-commerce capability and refined navigation.
The existing site's major issue was with unclear, cumbersome navigation that was lacking accessibility. Quick access to information was paramount. The site hinged on a somewhat cluttered grid where visual priority was not realized. The site also had some outdated image collages strewn about.
The new design focused on clean, quick navigation, strong colors, consistency and discrete content buckets in lieu of flowing panes of content. Flash animation was used to call out the primary CTA on the homepage: the launch of Second Wind's latest product, Triton. The design also featured live wind data, user-controlled featured product slide shows, product ordering tools and more.
The existing site's major issue was with unclear, cumbersome navigation that was lacking accessibility. Quick access to information was paramount. The site hinged on a somewhat cluttered grid where visual priority was not realized. The site also had some outdated image collages strewn about.
The new design focused on clean, quick navigation, strong colors, consistency and discrete content buckets in lieu of flowing panes of content. Flash animation was used to call out the primary CTA on the homepage: the launch of Second Wind's latest product, Triton. The design also featured live wind data, user-controlled featured product slide shows, product ordering tools and more.
