Rochester-based web hosting, development and marketing firm, LogicalSolutions.net was in need of new sales materials as a result of a re-branding initiative and changing business focus. The goals of these sell sheet designs were to communicate the various products and services with style, but strictly adhere to the new brand guidelines.

The existing designs were two-color and relied on clip art from the previous brand's style. The copy suffered from fully justified text that left unsightly 'rivers' throughout.

The new design solutions featured a strong advertising approach with the implementation of bold photography and headlines. Content formatting was standardized with legibility and communication at the core. Subtle design elements were added to further support the new visual brand.