The goal of this print ad project was to communicate the strength of diversity in the workplace through a contemporary and colorful design approach. This ad was to be exported in multiple print dimensions in both CMYK and grayscale to accommodate a rather versatile public exposure.

The existing ad used a clean white backdrop to set off a centered layout featuring a group portrait with feathered edges. An interesting visual technique was used to highlight the subjects' faces with square regions of 100% opacity. Headline and body copy were vertically-centered, along with standard Kodak bug and footer info.

The new ad is bold and bright. The main photo is dominant with smiling faces of ethnically diverse professionals. The ad sits on a vibrant color field comprised of variations of the 'Kodak gold'. Vertical stripes of differing widths are utilized to communicate workforce diversity and lead the viewer's eye through the photo and into the body copy. The oversized headline, "Diversity" was designed to confirm the visual theme of the photo and identify the ad at a quick glance. Tagline and Kodak bug follow in the white footer area.