Creating design solutions that live and breathe and actively engage the user is a very rewarding undertaking. I've designed and programmed CD-ROMs, websites and interactive kiosks of all sorts. Inherently, there are additional variables in the mix when authoring for such media. Overcoming those challenges and producing a creative solution that adheres to industry standards and produces results, justifies all the blood, sweat and tears that go into such a project. Perhaps that was a little dramatic.
What's truly dramatic is launching a website to the world, broadcasting ideas, products and services 24/7/365. Interactive design is powerful on many levels. The industry is moving so fast and refining itself every day. This fast pace demands that I stay current with innovative ways to accomplish marcom goals and provide a richer, more intuitive user interface. This design discipline hinges on the smart use of technology coupled with strategic creative.