Graphic identities are so powerful. They symbolize an entire entity, brand, division, product, etc. It's all in the shape, form, color, type, language and character of a cohesive visual design. When creating a singular element that holds so much weight and promise, it's easy to feel a bit daunted. I often feel that way at some point during an ID project.

On the flipside, there is reason to celebrate when a brand successfully communicates itself through a graphic identity that has design and strategy at the core. Design trends come and go, but a quality ID can stand the test of time. Such designs always intrigue and inspire me.