Doan Buick, member of the Doan Family of Dealerships, needed an intuitive shopping solution and stronger branding.

Their existing site was visually confusing and lacked useful product info and shopping tools. The design had outdated image collages and WordArt graphics.

The new design featured a slick header area and attractive menu system. The colors were bold but not distracting from the product images, since the site was all about selling vehicles. It was designed with clear CTAs and offered a wealth of useful product information to help make purchasing a vehicle convenient and fun.