Adult beverage giant, Constellation Brands, realized the need to redesign their online presence to better communicate the varied characteristics of the business as a holding company for a multitude of world-class brands.

The existing site had disproportionate emphasis on company stock information and business-related news. The site was lacking the fun, lively, human side of their products and consumers. Most of the site's imagery was outdated and had a generic, 'stock' look to it.

The new design brought in an attractive color scheme, user-friendly navigation, product/brand recognition and creative product and lifestyle images. All of the important stock and business-related data was still available, but didn't take visual priority. Instead, a strong brand message that Constellation Brands is a responsible, fun, powerful, global leader in adult beverages was communicated at every turn.