Book1One specializes in book and thesis binding, self-publishing services and more. They needed to launch a website service to reach a larger audience and to benefit from automation the web can offer.
Their old site didn't have a strong brand presence. It mixed several styles of clip art and photography and was inconsistent in places. The design failed to communicate that Book1One provides services that are quick and easy.
The new design really pushed for a strong brand presence through color, style and language. Simple steps were clearly outlined making the service inviting to new customers. Client testimonials were highlighted throughout the site to aid brand credibility. The new Book1One site design added interactive appeal with large rollover/highlight areas, oversized buttons and clean graphic style.
Their old site didn't have a strong brand presence. It mixed several styles of clip art and photography and was inconsistent in places. The design failed to communicate that Book1One provides services that are quick and easy.
The new design really pushed for a strong brand presence through color, style and language. Simple steps were clearly outlined making the service inviting to new customers. Client testimonials were highlighted throughout the site to aid brand credibility. The new Book1One site design added interactive appeal with large rollover/highlight areas, oversized buttons and clean graphic style.
