Archer Communications, Inc., focuses on "Creating demand for your brand." In an act of practicing what you preach, the ad agency evaluated their own brand and determined that a website redesign was in order. As part of a comprehensive re-branding initiative, an all-new web solution would be developed.

The existing site suffered on the accessibility and usability fronts. Designed more like print collateral, the site was never very successful as an interactive web solution. The site's performance was crippled by large graphics and message was missing the mark with very general copy and small type.

The new design featured a dynamic web solution whereas content was contextually shuffled - resulting in a more robust, fluid presentation. Homepage design had Flash animation, current work samples, news teasers and streamlined navigation system. The site was very inviting and allowed many outlets for users to explore 'relevant content' based on where they were within the site.